Us By Design
Dubbed “unapologetically empowered” by Refinery29, this charitable e-commerce site partnered notable people with non-profits to produce bold clothing and accessories that benefited the community. Our campaigns garnered 400 million impressions, received continued national press attention, and grew an organic community of over 80K followers (all without the use of paid ads!)
The creators, influencers and artists we most admired needed an easy way to produce and distribute their own merchandise while simultaneously raising funds for meaningful non-profits.
We created Us By Design in 2016 to help them do this sustainably, charitably, and ethically! Through our products, campaigns, and irl experiences we facilitated over 100 creator, artist and non-profit partnerships. Our bold messaging, colorful creative direction, and meaningful partnerships garnered us continued national press recognition from Elle, Teen Vogue, Paper, and Cosmo, and our products were spotted on Janelle Monae, Tan France, and Jonathan Van Ness.
We provided sustainable, ethical, and charitable production, design, strategy, marketing, creative, pr, and partnerships for this e-commerce site.
All-tier casting and partnerships brokerage from celebrity collaborators, influencer ambassadors, artist licensors and non-profit partners.
Managed all social promotion strategy and execution, garnering 400M+ impressions, 20M organic reach and 80K organic followers for Us By Design (without the use of paid advertising).
Full-service executive production of all campaigns including logistical planning, budgeting, insurance, creative crew sourcing and art direction.
Curated talent, graphics and campaigns to create culturally impactful discussions on social channels and in the media.
Ideation, graphic design, production and distribution of DTC and wholesale merchandise.
