The Trevor Project x Stephanie Beatriz

A queer friendly capsule collection and collaboration between activist, actress & bisexual icon, Stephanie Beatriz and The Trevor Project (a National LGBTQIA+ Youth Suicide Hotline). Garnered 55 million impressions, increased the Trevor Project’s social media following by 6.5%, and created meaningful viral discussion.

Brooklyn 99 star, bi-sexual activist and OUT 100 Queer Icon Stephanie Beatriz wanted to create a custom line of pride merchandise to raise awareness for The Trevor Project’s life-saving work.

We partnered the actress with the non-profit and worked closely with them to design a full capsule collection of clothing, workout wear and accessories to promote her bold and empowering message. Then we cast a strategic and diverse group of queer influencers to participate in the campaign. The addition of their niche audiences brought even more awareness and support to the mission, while creating impactful online conversations about pride, empowerment, and acceptance.

We provided full-service partnership across ideation, strategy, casting, creative, and graphic design for this capsule collection campaign.

Raising awareness, funds, and social following for all involved.

  • All-tier casting brokerage of influencers, artists and celebrity ambassador.

  • Managed all talent social promotion and strategy, garnering 55M impressions, 5.9M organic reach and a 6.5% increase in social media following for Trevor Project.

  • Brokered full partnership between Stephanie Beatriz and The Trevor Project to create the highest level of impact possible while maintaining brand values.

  • Managed all levels of executive production, diverse influencer casting, creative team assembly, and graphic design.

  • Ideated, designed, and produced the full capsule collection with ethical, sustainable, and local manufacturers.