Is Mommy Okay?

This viral celebrity maternal mental health campaign with Natural Cycles and Postpartum Support International had an organic reach of 31M and received over 10M views and 1M likes within the first week alone!

Set amidst a magical 1950s sitcom-esque world this campaign managed to deliver both a meaningful message and a sassy satirical ride for the viewer. The vivid, vintage aesthetic nods to the generations of mothers that came before us, illustrating that despite the passage of decades the same issues surrounding women’s postnatal care, and society’s general lack of understanding and support, remains unchanged. Through this bold and brazen campaign we made a compelling case that societal change is massively overdue.