HUD App x RAINN
An empowering social media campaign exploring harassment and online dating that raised funds for the Rape, Abuse and Incest National Network while promoting HUD App’s zero tolerance harassment policy. This inspired campaign received 50M impressions, raised $25K, and increased HUD’s social following by 250%!
HUD dating app needed more female and queer users and wanted to boost downloads and increase their retention rate.
We identified their most unique feature, their zero tolerance harassment policy, and created a social media campaign to highlight this differentiator. Then we partnered the app with female & queer influencers to share the worst messages they'd received on dating apps, calling attention to HUD's distinguishing feature while raising funds and awareness for the Rape, Abuse and Incest National Network. The campaign also encouraged followers to share their own experiences in the comments, which created meaningful digital dialogue while simultaneously boosting the campaign’s impact and analytics.
We provided full-service partnership across ideation, strategy, casting, creative, and graphic design for this viral social campaign.
HUD was so pleased with the results that we repeated the campaign in the UK to help boost their international presence.
Full service casting and partnerships brokerage of influencer and celebrity partners.
Managed all talent social promotion and strategy, garnering 50M impressions, 7.5M organic reach and an over 250% increase in social media following for HUD App.
Curated influencer interviews to strategically determine featured dating app messages that would garnered social media attention while creating culturally meaningful conversations.
Brokered all levels of partnership between HUD App and RAINN to create the highest level of impact possible while maintaining brand values.
Coached influencers on image self-production and then added graphic design elements to create a cohesive campaign.